The Porch Chat
A quick hello. Tell me what's going on with your socials and I'll tell you honestly what would help.
Pull up a chairHi neighbor!
Forget the follower count. Let's get people through your door.
I'm Mel, your hype woman and strategist for social media. I help local business owners turn showing up online into real customers, whether they walk in, call, or book.
15 minutes, free, no pitch.
that's me!
You'll always have ghost followers. You don't have to have ghost buyers.
Every business account collects followers who never say a word. That's normal. What matters is whether the right people are in your DMs, asking for your hours, saving your posts, and showing up on Saturday.
Social media is the job every owner dreads but knows matters. I bring the education, the creativity, and the strategy, so you can stop worrying about it and get back to running your business.
I'll bridge that worry. Promise.
Ways to work together
Pick a door. Every one opens.
Start small or move right in. Most neighbors begin with a Porch Chat. Every business is different, so Housewarming and monthly pricing are built around yours.
The House Call
I come over to your account before we meet, look around, and show you what's working, what isn't, and what I'd change. Book your Housewarming within 30 days and the $127 goes toward it.
Book a House CallThe Housewarming
We kick off with a 90-minute working session. Within a week you get your full 30-day strategy: your content pillars, a 4-week calendar, and every post mapped out with the hook, what to film, and the caption.
Start with a Porch ChatThe Next-Door Neighbor
I'm right next door every month: a fresh calendar with captions in your voice, a 30-minute strategy call, and priority replies when you need a pep talk.
Let's talkneed a little extra?
Add-ons for any neighbor
The Open House
A content day at your business. I come shoot with you so you have weeks of photos and video in the bank.
The Tidy Up
Send me your raw clips and I'll edit them into posts that are ready to go.
The Spare Key
A Canva template pack in your brand, so you can let yourself in and post anytime.
Priced per project. Ask on your Porch Chat.
The Block Party
Learn it together, with snacks.
Live workshops where local business owners sit in one room, swap stories, and leave with a content plan of their own. Seventeen owners came to the first one. The next one is in the works.
★★★★★
"The level of detail that went into Mel's workshop was incredible. From the food and playlist to the name tags and workbooks, she put her whole heart into creating a full experience. I joined with zero social media experience, and left with the tools (and confidence!) to get started."Thuy-Lien, @eversoneat
Straight from my inbox
This is what it's supposed to feel like.
Gabbie got her content plan, a calendar she could actually follow, and a Monday reset to start each week. Her words, not mine.
we're morphing into one brain
Meet your neighbor
Big-brand know-how, hometown heart.
I spent my career at X, Disney, and AMC, shaping how big brands talk to their audiences. Then I became a mom of two and noticed something I couldn't unsee: the shops and studios I love most were getting drowned out online by companies with huge budgets.
People want real. They want local. They're tired of handing their money to the big guys. Neighborly Social Co. exists to help local businesses get found by the people already looking for them.
Mel
The Welcome Basket
Goodies for doing it on your own time
Tools I'm packing up now, so you can work on your socials between customers.
coming soon
Audit Your Grid checklist
Score your own profile the way I would on a House Call.
coming soon
The hook workbook
The Block Party framework for openers that stop the scroll.
coming soon
Local business content kit
A month of post ideas made for shops, studios, and service businesses.
Content that opens doors.
Come sit on the porch for fifteen minutes. We'll figure out what your business needs to start showing up.